From The Onion:

7-Year-Old Loses Respect For Shrek After Seeing Him In Burger King Commercial
KANSAS CITY, MO—Cale Parnell, 7, said Monday that he no longer holds Shrek in high regard, ever since the green ogre started appearing in TV ads for Burger King Kids Meals. “Shrek just wants to sell things and make money,” Parnell said. “He doesn’t care if kids like me are having fun.” Parnell added that Shrek is “just like that stupid money-grubber SpongeBob SquarePants.”